Some of the secrests of the magic of Apple stores.
From
Inside Apple Stores, a Certain Aura Enchants the Faithful - New York Times
That is about the fascinating Apple Store has been helping the sales of Apple’s products, iPhone, iPod, and so on. In recent quater, the revenue of whole Apple Stores are contributing to 20 percent of Apple’s retail sales.
To explain the secret, the article focuses on the Store’s hospitable sales staff ,the stores’ architecture, and the experiences the personal customer and the Apple store make.
The atmosphere makes people to be comfortable to stay the stores. The article shows an episode, the Apple store staffs had helped a girl to write her book about modeling for a few months.
To
Inside Apple Stores, a Certain Aura Enchants the Faithful - New York Times
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