That is about the fascinating Apple Store has been helping the sales of Apple’s products, iPhone, iPod, and so on. In recent quater, the revenue of whole Apple Stores are contributing to 20 percent of Apple’s retail sales.

To explain the secret, the article focuses on the Store’s hospitable sales staff ,the stores’ architecture, and the experiences the personal customer and the Apple store make.

The atmosphere makes people to be comfortable to stay the stores.  The article shows an episode, the Apple store staffs had helped a girl to write her book about modeling for a few months.

To
Inside Apple Stores, a Certain Aura Enchants the Faithful - New York Times

World Bank has revised the way to predict the economy scale of China and India. It is said that China is not a $10-trillion economy, it is a $6-trillion. India’s economy was downgraded by 40% as well.

In 2006, China’s GDP was $2.7 trillion.It will not happen that China will pass the United States as the worlds’s largest economy in 2012.

The living standars between China and U.S. have a huge gap.Average income per Chinese is less than one-tenth the U.S. level.

To
The great fall of China - Los Angeles Times

What the brass|MEDIA is
brass|MEDIA is my style media company focused on young-adult, money, and real world stuff, the magazine is making money, interesting young people by producing the magazine featuring from going abroad cheap trip, to buy first car, first house, young people doing incredible things (like athlete, entrepreneur, young people trying change the world)

Why started magazine about money?

• there is huge population boom.
• but they know nothing about big potential financial crisis is happening like in mortgage market, security. young people don’t understand.
• this resource is going to be valuable to young-adult whole country.

Business model?
Makes partnership with financial institution, brass|MEDIA helps them to reach young people and connects them to young-adult, so that readers better understand how to use financial product or getting first checking account.

Financial institutions distribute brass copies to their account holder, paying advertisement. The firms are specifically, credit institutes, insurance agents, broker, financial planner

Working with father.
This is rather a kind of partnership, the CEO focusing on Sales and Marketing. His father focuses on operation as a COO and co-founder of the company.
Even though CEO is the majority share holder, the father takes a key part of running organization

Advise for young entrepreneur

• don’t give up
• pursuing a dream
• don’t tell not to do it
• knock obstacles off

another topics

• about to launching student programme
• new business model
• getting copies of brass at every public high school
• hundreds of teachers requested the copies

reference
  businessweek feature page
2007 Finalists: Best Young Entrepreneurs - BusinessWeek
this episode’s pod casting
A Money Magazine for Kids
brass | MEDIA web page
brass - Young Today, Rich Tomorrow

This explains The basic of Accounting, using a Google’s balance sheet as an instance, it explain these accounting basics.

• Assets = Liabilities + Owner’s Equity
• Balance sheet
• double-entry bookkeeping

and, from
What You Should Know About The Stock Market | BetterExplained

By using an Ipod, this article explains how the stock market works.

• the structure of stock market
  comparing with several bidding model, traditional store model, eBay model, Want ads and Hagglers
• how are the buy/sell transactions made
• limit order, market order
• how do stock market creators make money
• Some exellent insights

Thanks, Kalid!

refferences
Accounting Basics
Understanding Accounting Basics (ALOE and Balance Sheets) | BetterExplained

Stock market
What You Should Know About The Stock Market | BetterExplained

Tiffany requested eBay to get rid of their fake silver products from the auction site. However, eBay responded that it is impossible to distinguish which products is genuine, they could not have and see those items. and insist that the trademark owner Tiffany should identify the counterfeits of its products.

The article says that if Tiffany wins, eBay cannot sell fake items at all as well as flea market and traditional store. Its business model could be difficult to run.

Tiffany’s chair man Mr. Kowalski said, the core of this file is this style of distribution that let the counterfeit items spread.

I felt that each sides’ opinions sounded right,  it is so difficult to judge. Probably they will compromise at the certain point. I’m interested in how do they solve this case with their business kept.

I don’t think monitoring the jewellery category more carefully is not the answer. That is the same as Youtube’s case, vicious circle.

finaly the article concludes

Although Judge Sullivan gave little indication of how he might rule, he pointed to legal precedents that have found that if a manufacturer or distributor continues to supply a product knowing it is engaging in trademark infringement, that manufacturer or distributor is “contributorily responsible” for any harm done as a result of the deceit.

reference
Tiffany and eBay in Fight Over Fakes - New York Times

The article says that this partnership let Facebook’s users join “U.S Politics” category and browse ABC’s political reports, and participate in poll and debates. Besides, ABC’s reporters own their own Facebook page, they can interact with those reporters.

Take a look at the benefits of those two companies, ABC News is able to attain more viewers based on college students and by providing information and getting users’ feedback the media and student’s relationship becomes more connected.

On the other side, Facebook will get more viewers from ABC’s web site as well. The site’s content will be authoritative supported by ABC News and absolutely this interactive challenge make the community excited.

I do not know Facebook’s users are so interested in politics but this challenge will put their friendly networks some serious elements.

reference
ABC News and Facebook in Joint Effort to Bring Viewers Closer to Political Coverage - New York Times

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