brass magazine, for the kids interested in money
From BusinessWeek’s special issue ” Best young entrepreneurs 2007″, I pick up a company from their 27 excellent company list. Today’s company is bras|MEDIA produces the magazine now has about 450,000 readers.
What the brass|MEDIA is
brass|MEDIA is my style media company focused on young-adult, money, and real world stuff, the magazine is making money, interesting young people by producing the magazine featuring from going abroad cheap trip, to buy first car, first house, young people doing incredible things (like athlete, entrepreneur, young people trying change the world)
Why started magazine about money?
- there is huge population boom.
- but they know nothing about big potential financial crisis is happening like in mortgage market, security. young people don’t understand.
- this resource is going to be valuable to young-adult whole country.
Business model?
Makes partnership with financial institution, brass|MEDIA helps them to reach young people and connects them to young-adult, so that readers better understand how to use financial product or getting first checking account.
Financial institutions distribute brass copies to their account holder, paying advertisement. The firms are specifically, credit institutes, insurance agents, broker, financial planner
Working with father.
This is rather a kind of partnership, the CEO focusing on Sales and Marketing. His father focuses on operation as a COO and co-founder of the company.
Even though CEO is the majority share holder, the father takes a key part of running organization
Advise for young entrepreneur
- don’t give up
- pursuing a dream
- don’t tell not to do it
- knock obstacles off
another topics
- about to launching student programme
- new business model
- getting copies of brass at every public high school
- hundreds of teachers requested the copies
reference
businessweek feature page
2007 Finalists: Best Young Entrepreneurs - BusinessWeek
this episode’s pod casting
A Money Magazine for Kids
brass | MEDIA web page
brass - Young Today, Rich Tomorrow